Myntra targets Indian diaspora with Myntra Global launch in Singapore
CEO Nandita Sinha unveils global push via Myntra Global's Singapore launch, courting 650,000 diaspora shoppers with 30,000 pre-launch signups, while doubling down on India's under-15% e-fashion market and its 100 million-plus customer base.
Myntra CEO Nandita Sinha outlined global ambitions via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming domestic focus on India's underpenetrated e-fashion market and Gen Z shoppers across fashion, beauty, and lifestyle.
Why this matters
The Singapore launch marks Myntra's first global step while keeping India core, following its move to win master rights managing Mango in India and curate 25 stores over five years.
Retail-brand signals holding steady at 2,288 in the last 90 days.