Myntra targets global growth with Singapore launch, keeps India at the core
Walmart-owned Myntra is expanding overseas via Myntra Global's Singapore debut, targeting the 650,000-strong Indian diaspora. CEO Nandita Sinha reaffirms domestic priority, citing sub-15% e-fashion penetration and Gen Z aspirational shoppers as key drivers across its 100 million-plus customer base.
Walmart-owned Myntra pursues global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while CEO Nandita Sinha reaffirms domestic focus, citing underpenetrated Indian e-fashion and Gen Z aspirational shoppers as key growth drivers.
Why this matters
Myntra's Singapore debut adds an international lane while it deepens India bets, from managing Mango's local expansion to chasing Gen Z alongside Zara in a lifestyle market racing toward $210 billion.
Retail-brand signals holding steady at 2,427 over the past 90 days.