Myntra takes over Mango India, to curate 25 stores and drive omni-channel push
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, taking control of its omni-channel strategy. The plan: curate 25 retail stores, list Mango exclusively on Myntra and Jabong, and triple its India business over the next five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, taking over its omni-channel strategy. It plans to curate 25 stores, list exclusively on Myntra/Jabong, and triple Mango's India business over five years.
Why this matters
The Mango takeover extends Myntra's expansion drive, following its Myntra Global launch in Singapore targeting the Indian diaspora while keeping India at its core. Both moves show Myntra scaling omni-channel reach at home and abroad.
Omni-channel is a steady theme with 631 signals in the last 90 days.
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