Myntra takes fashion global with Singapore launch, targets Indian diaspora

CEO Nandita Sinha unveils Myntra Global, debuting in Singapore to serve 650,000 Indians there with 30,000 pre-launch signups, while doubling down on India's under-15% penetrated e-fashion market and 100 million-plus domestic customers.

— Filed Thu, 2 Jul, 2026, 20:03 IST · Source Financial Express · BrandWagon · Updated

Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while emphasizing continued focus on India's under-penetrated e-fashion market and its 100 million-plus domestic customer base.