Myntra's zero-commission programme to scale emerging D2C brands resurfaces from January 2026 rollout
Myntra had formally launched its zero-commission Myntra Rising Stars model, following a 2025 pilot with more than 200 ethnic-wear labels, offering emerging fashion, beauty and lifestyle brands access to marketplace demand, fulfilment and analytics.
Myntra has launched a zero-commission model through Myntra Rising Stars to help emerging Indian D2C fashion, beauty and lifestyle brands scale using its marketplace traffic, fulfilment, analytics and demand-generation tools. The programme follows a 2025 pilot involving over 200 ethnic-wear brands.
Why this matters
The rollout follows Myntra's Myntra Global launch in Singapore and its wider global-growth push, while strengthening the India marketplace pipeline for emerging D2C brands.
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