Myntra's Singapore platform launch resurfaces, diaspora demand tested global expansion back in June
Myntra Global launched in Singapore in June 2025, targeting Indian consumers in the market after demand from users accessing its India platform. The Walmart-owned fashion marketplace aimed to reach 12–15% of Singapore’s Indian consumer base while keeping India at the centre of its growth strategy.
Myntra has launched Myntra Global in Singapore to serve the Indian diaspora, while retaining India as its strategic core. The platform cites strong early traction and plans to study Singapore demand before further expansion, targeting over 100 million Indian customers.
Why this matters
The Singapore launch aligns with recent signals describing it as a June 2025 diaspora-demand test and an overseas-growth experiment while Myntra keeps India central.
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