Myntra's discovery-led ecosystem fuels D2C brands like Theatre, 30Looks into Tier II/III markets
Emerging Indian fashion labels are scaling nationally on Myntra's tech, trend insights, and EORS events. Theatre posted a 424% demand surge and 100% YoY growth over three years, 30Looks saw 55% demand growth, and Colorkosh built a 70+ team with 400+ active styles.
Myntra's discovery-led ecosystem, technology, insights, and EORS events help emerging Indian D2C fashion brands like 30Looks, Colorkosh, and Theatre scale nationally, expand into Tier II/III markets, and post strong demand growth.
Why this matters
Myntra continues expanding its omni-channel ecosystem, recently winning master rights to manage Mango in India with plans for 25 stores and launching Myntra Global in Singapore, now extending reach to D2C brands.
Omni-channel remains steady with 524 signals in the last 90 days.