Myntra rolls out dedicated shopping app for iPhone users
Indian fashion and lifestyle e-commerce platform Myntra has launched a new mobile shopping app for iPhone users, deepening its mobile commerce footprint and targeting the premium Apple consumer segment.
Myntra, the Indian fashion and lifestyle e-commerce platform, has launched a new mobile shopping app for iPhone users, expanding its digital retail and mobile commerce presence.
Why this matters
The iPhone app follows Myntra's global push via Singapore and its 100M-customer ambition, alongside EORS 24 gains and M-Now instant gifting, signaling continued investment in mobile-first commerce.
Omni-channel activity holds steady with 464 signals logged over the past 90 days.
Also reported by
- ET Retail — Same time