Myntra pushes global with Singapore launch, keeps India core: CEO Nandita Sinha

CEO Nandita Sinha details Myntra Global's May Singapore launch targeting 650,000-strong Indian diaspora, with 30,000 pre-launch signups. Domestically, Myntra leans on 100M+ customers and sub-15% e-fashion penetration to drive fashion, beauty and Gen Z growth.

— Filed Sun, 5 Jul, 2026, 16:34 IST · Source Financial Express · BrandWagon · Updated

Myntra CEO Nandita Sinha detailed global expansion via Myntra Global's May Singapore launch targeting the Indian diaspora, while reinforcing domestic leadership across fashion, beauty and lifestyle, citing underpenetrated Indian e-fashion and Gen Z growth.