Myntra pushes global with Singapore diaspora play, keeps India core
CEO Nandita Sinha details Myntra Global's Singapore launch targeting 650,000 Indians there, with 30,000 pre-launch users. India remains central amid sub-15% e-fashion penetration, Gen Z demand and an ambition to serve 100 million+ customers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global in Singapore targeting the Indian diaspora, while reaffirming India commitment amid underpenetrated e-fashion, Gen Z demand, and aspiration to serve 100 million+ Indian customers.
Why this matters
Myntra's first international move via Singapore extends its diaspora strategy while doubling down on India, where e-fashion penetration stays under 15% and Gen Z demand grows.
Retail-brand signals steady at 2,319 over the last 90 days.