Myntra pushes global via Singapore launch, keeps India core to growth strategy
CEO Nandita Sinha details Myntra Global's Singapore debut targeting the 650,000-strong Indian diaspora, with 30,000 early users signed up. Domestically, Myntra doubles down on India's under-15% e-fashion market, courting Gen Z and aspirational shoppers among its 100 million-plus customer base.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming domestic leadership in India's underpenetrated e-fashion market, focusing on Gen Z and aspirational shoppers.