Myntra pivots India online fashion to mobile-first, away from desktop
FT reports Myntra spearheading India's shift from desktop browsing toward mobile commerce, signaling a broader mobile-first trend among Indian online fashion retailers. Full details behind paywall; only headline available.
FT headline notes Myntra leading India's shift away from desktop browsing toward mobile, signaling the mobile-first commerce trend among Indian online fashion retailers. Full article behind paywall; only headline available.