Myntra launches Myntra Global in Singapore, targets Indian diaspora while keeping India core
CEO Nandita Sinha unveiled Myntra Global's Singapore debut aimed at 650,000 Indians there, with 30,000 pre-launch users and a 12-15% initial consumer base target. Domestically, Myntra eyes 100 million-plus customers, citing sub-15% e-fashion penetration.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core, citing underpenetrated e-fashion and aspiring to reach 100 million-plus domestic customers.
Why this matters
Myntra's overseas push follows its aggressive domestic expansion, including winning master rights to manage Mango in India with plans for 25 curated stores and 3X growth over five years.
Retail-brand activity holds steady with 2,283 signals in the last 90 days.