Myntra Launches Myntra Global in Singapore, Targets Indian Diaspora While Defending Home Turf
CEO Nandita Sinha unveiled Myntra Global (launched Singapore May 19) to court the 650,000-strong Indian diaspora, with 30,000 pre-launch signups and a 12-15% initial consumer base target. Domestically, Myntra doubles down on India's under-15% e-fashion penetration and Gen Z, leveraging its 100M-plus customer base.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global (launched Singapore May 19) targeting the Indian diaspora, while doubling down on domestic leadership in India's underpenetrated e-fashion market and Gen Z shoppers.