Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India core
CEO Nandita Sinha unveiled Myntra Global's Singapore debut aimed at the 650,000-strong Indian diaspora, with 30,000 early users. The e-fashion player targets 12-15% of that consumer base while doubling down on domestic leadership across fashion, beauty and lifestyle for its 100 million-plus customers.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while affirming India as core market with plans to deepen domestic leadership in fashion, beauty, and lifestyle.
Why this matters
Myntra's first overseas move follows aggressive domestic plays: taking over Mango India with 25 planned stores and chasing Gen Z as India's lifestyle market races toward $210 billion.
Retail-brand activity holding steady with 2,424 signals over the past 90 days.