Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India core
Walmart-owned Myntra rolled out Myntra Global on May 19, courting Singapore's 650,000-strong Indian community with 30,000 users already on board. CEO Nandita Sinha frames the move as diaspora-first, eyeing 12-15% growth and a 100 million-plus customer base at home, where e-fashion penetration remains under 15%.
Walmart-owned Myntra launched Myntra Global in Singapore, targeting the Indian diaspora while keeping India core. CEO Nandita Sinha cited strong early traction and aims to reach 100 million-plus Indian customers, citing underpenetrated e-fashion market.
Why this matters
The Singapore launch extends Myntra's expansion push, following its master distribution rights win for Mango in India targeting 25 stores. Myntra balances global diaspora reach with defending its home market.
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