Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveils Myntra's first overseas push via Singapore, aiming at 650,000 diaspora consumers with 30,000 pre-launch signups. India stays core amid sub-15% e-fashion penetration and a 100 million-plus customer ambition, riding aspirational trading-up in beauty, accessories and occasion-wear.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India commitment amid low e-fashion penetration and aspirational trading-up in beauty, accessories, occasion-wear.