Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha outlined an international play via Myntra Global's Singapore debut, courting the 650,000-strong Indian diaspora with 30,000 users already onboard. India stays central, with the platform eyeing 100 million-plus domestic customers amid sub-15% e-fashion penetration.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while keeping India central, citing underpenetrated e-fashion and aspirations to serve 100 million-plus domestic customers.
Why this matters
Myntra's Singapore debut follows its global push and recent retail wins, including securing master distribution rights for Mango in India to curate 25 stores, showing parallel domestic and international expansion.
Retail-brand signals held steady with 2,123 signals in the past 90 days.