Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down at home
CEO Nandita Sinha detailed a dual strategy at NRF 2025: a May 19 Singapore debut aimed at 650,000 diaspora Indians (30,000 users onboarded), plus deeper India dominance in an e-fashion market with under 15% penetration and 100 million-plus customers.
Myntra CEO Nandita Sinha outlined dual strategy at NRF 2025: expanding globally via Myntra Global's Singapore launch targeting the Indian diaspora, while deepening domestic leadership across fashion, beauty, and lifestyle for India's underpenetrated e-fashion market.
Why this matters
Myntra pairs its first international move via Singapore with a renewed push on its India core, signaling a dual growth strategy as it targets diaspora shoppers abroad while defending a still-underpenetrated home market.
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