Myntra launches Myntra Global in Singapore, targeting Indian diaspora while chasing 100M domestic customers
CEO Nandita Sinha unveils an international play anchored to India, debuting Myntra Global in Singapore to serve 650,000 resident Indians. Early traction shows 30,000 users, with a target of 12-15% of the diaspora base. Domestic ambition remains the core: scaling to 100 million customers across fashion, beauty and lifestyle in a market with sub-15% e-fashion penetration.
Myntra CEO Nandita Sinha outlines global expansion strategy, launching Myntra Global in Singapore to serve the Indian diaspora while deepening domestic leadership, targeting 100 million Indian customers across fashion, beauty and lifestyle.
Why this matters
The Singapore launch follows Myntra's aggressive domestic moves, including taking over Mango's India business to curate 25 omni-channel stores, signaling parallel offshore and homegrown expansion.
Retail-brand activity holds steady with 2,689 signals over the last 90 days.