Myntra launches Myntra Global in Singapore, targeting Indian diaspora
Walmart-owned Myntra debuts internationally with Myntra Global in Singapore, courting 650,000-strong Indian diaspora with fashion, beauty and home décor. CEO Nandita Sinha frames global growth around an India-first strategy, citing sub-15% e-fashion penetration and Gen Z demand as domestic runway.
Walmart-owned Myntra launched Myntra Global in Singapore, targeting the Indian diaspora with fashion, beauty and home décor. CEO Nandita Sinha reaffirmed deepening domestic leadership while expanding internationally, citing underpenetrated Indian e-fashion and Gen Z demand.