Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down at home
Walmart-owned Myntra begins its international foray via Myntra Global in Singapore, chasing 650,000 resident Indians with 30,000 users already signed up pre-launch. CEO Nandita Sinha frames the move as diaspora-first while keeping India core, aiming for 100 million-plus domestic customers in an under-15% penetrated e-fashion market.
Myntra CEO Nandita Sinha outlined the Walmart-owned platform's global foray via Myntra Global in Singapore, targeting the Indian diaspora, while deepening domestic leadership in underpenetrated e-fashion aiming for 100 million-plus Indian customers.
Why this matters
Myntra's first international move follows its India expansion push, including winning master rights to run Mango in India with a 25-store curated network, signaling both global and domestic growth ambitions.
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