Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India at core
Walmart-owned Myntra debuted Myntra Global on May 19, opening in Singapore to reach 650,000 Indians there and 30,000 initial users. CEO Nandita Sinha frames the move as diaspora-led growth atop an underpenetrated home market, where e-fashion sits below 15% and Gen Z drives aspirational fashion, beauty and lifestyle demand.
Walmart-owned Myntra outlines global expansion via Myntra Global (launched Singapore May 19) targeting the Indian diaspora, while keeping India core, citing underpenetrated e-fashion and Gen Z-driven aspirational shopping across fashion, beauty, and lifestyle.
Why this matters
Myntra pairs international expansion with domestic bets, following its master rights win to run Mango in India via a 25-store curated network. Global launch extends reach beyond an underpenetrated home market.
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