Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha frames Singapore as first step in global growth, tapping 650,000 Indians there with 30,000 pre-launch signups. India stays core amid sub-15% e-fashion penetration and Gen Z trading up in beauty and occasion-wear across a 100M+ customer base.
Myntra CEO Nandita Sinha details global expansion via Myntra Global's Singapore launch targeting Indian diaspora, while reaffirming India commitment amid underpenetrated e-fashion market and Gen Z-led aspirational trading up in beauty and occasion-wear.
Why this matters
The Singapore launch marks Myntra's first overseas market, following its move to win Mango India master distribution rights and curate 25 omni-channel stores exclusively online.
Retail-brand signals steady at 2,372 in the last 90 days