Myntra launches Myntra Global in Singapore, targeting Indian diaspora as first overseas market
CEO Nandita Sinha frames international growth around the Indian diaspora, starting with Singapore's 650,000-strong community and 30,000 early users. Myntra aims to capture 12-15% of that base initially while keeping India core, chasing 100M-plus domestic customers in a market with under 15% e-fashion penetration.
Myntra CEO Nandita Sinha outlines global expansion starting with Myntra Global's Singapore launch targeting the Indian diaspora, while emphasising continued domestic leadership and aiming to reach 100 million-plus customers in India across fashion, beauty, and lifestyle.
Why this matters
Myntra pairs global expansion with domestic scale-up, following its Mango master distribution win targeting 25 India stores. CEO Nandita Sinha anchors overseas growth to the diaspora while doubling down on the home market.
Retail-brand activity steady with 2,366 signals over the past 90 days.