Myntra launches Myntra Global in Singapore, targeting Indian diaspora while defending home turf
CEO Nandita Sinha unveiled Myntra Global, entering Singapore to serve the 650,000-strong Indian diaspora with 30,000 users signed pre-launch. The move rides underpenetrated e-fashion (under 15%), Gen Z demand and aspirational trade-up in beauty and occasion-wear, while India stays the core of the 100M+ customer platform.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global in Singapore targeting the Indian diaspora, while reinforcing domestic leadership. She cited underpenetrated Indian e-fashion, Gen Z demand, and aspirational shoppers trading up in beauty and occasion-wear.
Why this matters
The Singapore launch follows Myntra's global push targeting the Indian diaspora while anchoring at home, alongside its move to manage Mango's India omni-channel play across 25 curated stores.
Retail-company signals are accelerating at +556400% QoQ.