Myntra launches Myntra Global in Singapore, targeting Indian diaspora
CEO Nandita Sinha unveiled Myntra's first international push via Myntra Global in Singapore, tapping into 650,000 Indians and 30,000 early users while reaffirming its domestic ambition to serve 100 million-plus customers across fashion, beauty and lifestyle in India.
Myntra CEO Nandita Sinha outlined global expansion starting with Myntra Global in Singapore, targeting the Indian diaspora, while reaffirming domestic focus to reach 100 million-plus customers across fashion, beauty and lifestyle in India.
Why this matters
The Singapore launch follows Myntra's aggressive domestic moves, including taking over Mango's India business with master distribution and omni-channel rights and plans to curate 25 stores in five years.
Retail-brand activity is steady, with 2,277 signals recorded in the last 90 days.