Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha says the May 19 Singapore launch of Myntra Global courts 650,000 resident Indians, with 30,000 users already signed up. Domestically, the Walmart-owned platform chases India's under-15% e-fashion penetration and a 100 million customer target among aspirational Gen Z shoppers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting the Indian diaspora, while reaffirming domestic focus on India's under-penetrated e-fashion market and aspirational Gen Z shoppers.
Why this matters
Myntra pairs its first overseas move via Myntra Global in Singapore with domestic expansion, following its takeover of Mango's India distribution and curation of 25 stores listed exclusively online.
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