Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveiled Myntra's first international foray via Myntra Global in Singapore, courting the ~650,000-strong Indian community while reaffirming that India's under-penetrated e-fashion market (below 15% penetration) remains the growth core. The platform already counts 100 million customers domestically.
Myntra CEO Nandita Sinha detailed the platform's global foray via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming commitment to deepening domestic leadership in India's under-penetrated e-fashion market.
Why this matters
Myntra's first overseas move via Myntra Global in Singapore signals diaspora-led international ambition, even as it reaffirms India's under-penetrated e-fashion market as its primary growth core.
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