Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveils Myntra Global (launched Singapore May 19) to serve 650,000 Indians in the city-state, with 30,000 pre-launch signups. Firm reaffirms India focus, citing under-15% e-fashion penetration and a 100 million-plus customer ambition.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting the Indian diaspora, while reaffirming India commitment, citing under-15% e-fashion penetration and 100 million-plus customer goal.
Why this matters
Myntra's Singapore debut extends its diaspora play alongside domestic moves, including managing Mango's India omni-channel across 25 stores, signaling parallel expansion at home and abroad.
Retail-company signals are accelerating, up 558600% QoQ.