Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveiled Myntra Global in Singapore, courting the city's 650,000 Indians after 30,000 pre-launch signups. The Walmart-owned platform aims for 12-15% of that consumer base abroad while pursuing 100 million-plus customers in an under-15% penetrated domestic e-fashion market.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global launched in Singapore, targeting the Indian diaspora, while emphasising continued domestic leadership and India's underpenetrated e-fashion market with aspirations of 100 million-plus customers.
Why this matters
Myntra's overseas push follows aggressive domestic moves, including franchise deals for Abercrombie & Fitch and Hollister and master rights to manage Mango's 25-store India rollout.
Retail-brand signals held steady at 2,107 over the past 90 days.