Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India core
CEO Nandita Sinha outlines Myntra's first international push via Myntra Global in Singapore, targeting the 650,000-strong Indian diaspora after 30,000 pre-launch signups. The Walmart-owned platform aims for 12-15% of that consumer base abroad while deepening domestic leadership toward 100 million-plus customers.
Myntra CEO Nandita Sinha outlines global expansion starting with Myntra Global in Singapore, targeting the Indian diaspora, while keeping India core—aiming to deepen domestic fashion, beauty, and lifestyle leadership across 100 million-plus customers.
Why this matters
Myntra's first overseas move follows domestic expansion, including winning master rights to manage Mango in India with a planned 25-store omni-channel network, signaling dual growth at home and abroad.
Retail-company signals accelerating at +516600% QoQ.