Myntra launches Myntra Global in Singapore, courting diaspora while keeping India core
CEO Nandita Sinha debuted Myntra Global in Singapore on May 19, targeting the 650,000-strong Indian diaspora with 30,000 pre-launch signups. The Walmart-owned platform eyes 12-15% of consumers initially, betting on underpenetrated e-fashion (under 15%) and aspirational Gen Z shoppers back home.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global launched in Singapore May 19, targeting the Indian diaspora, while keeping India core amid underpenetrated e-fashion and aspirational Gen Z shoppers.