Myntra launches in Singapore, targeting Indian diaspora while deepening India lead
CEO Nandita Sinha details Myntra Global's Singapore debut aimed at the 650,000-strong Indian diaspora, with early traction of 30,000 users and a 12-15% target consumer base. Domestically, Myntra chases 100 million customers and Gen Z in an under-15%-penetrated e-fashion market.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while deepening domestic leadership in underpenetrated Indian e-fashion, targeting 100 million customers and Gen Z shoppers.