Myntra launches global arm in Singapore, targets Indian diaspora while chasing 100M customers at home
Myntra Global debuts in Singapore, courting the city's 650,000-strong Indian diaspora with 30,000 pre-launch signups. CEO Nandita Sinha reaffirms India as the core market, betting on sub-15% e-fashion penetration to scale toward a 100 million customer base.
Myntra CEO Nandita Sinha outlined global expansion starting with Myntra Global's Singapore launch targeting Indian diaspora, while reaffirming India as core market with plans to reach 100 million customers amid low e-fashion penetration.
Why this matters
Myntra's Singapore launch marks its first global step, following moves to manage Mango in India with 25 planned stores. The play courts diaspora demand while doubling down on India's under-penetrated e-fashion market.
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