Myntra launches global arm in Singapore, targets Indian diaspora while doubling down on home market
CEO Nandita Sinha unveiled Myntra Global, tapping Singapore's 650,000-strong Indian population with 30,000 pre-launch signups. The Walmart-owned platform aims to convert 12-15% of the diaspora while retaining India leadership in an e-fashion market under 15% penetrated and a 100M+ customer base.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global in Singapore, targeting the Indian diaspora, while reaffirming domestic leadership in India's underpenetrated e-fashion market and focus on Gen Z shoppers.