Myntra launches global arm in Singapore, targets Indian diaspora while doubling down on home market
CEO Nandita Sinha unveils Myntra Global, opening in Singapore to serve 650,000 Indians there, with 30,000 early users. The Walmart-owned platform reaffirms India as core, betting on sub-15% e-fashion penetration, 100 million-plus customers and Gen Z trading up in beauty and occasion-wear.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global in Singapore targeting the Indian diaspora, while reaffirming India focus given underpenetrated e-fashion and aspirational Gen Z shoppers trading up across beauty and occasion-wear.
Why this matters
The Singapore launch follows Myntra's domestic expansion push, including winning master rights to manage Mango in India and plans for a 25-store omni-channel network, signaling parallel global and home-market bets.
Retail-brand signals steady at 2,364 over the past 90 days.