Myntra Launches Global Arm in Singapore, Targets Indian Diaspora While Doubling Down on Home Market
CEO Nandita Sinha unveiled Myntra Global's Singapore debut aimed at 650,000 resident Indians, with 30,000 pre-launch signups. Domestically, Myntra chases over 100 million customers and Gen Z shoppers in an e-fashion market still under 15% penetrated, eyeing 12-15% growth.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming domestic focus on underpenetrated Indian e-fashion, Gen Z shoppers, and reaching over 100 million Indian customers.
Why this matters
Myntra's Singapore debut extends its recent push to serve the Indian diaspora abroad while defending home turf, marking its first international move as it anchors domestic Gen Z growth.
Retail-brand signals are steady, with 2,470 signals recorded over the past 90 days.