Myntra Launches Global Arm in Singapore, Targets Indian Diaspora While Doubling Down at Home
CEO Nandita Sinha unveiled Myntra Global's Singapore debut, chasing the city's 650,000 Indians with 30,000 users already onboard. The Walmart-owned platform aims for 12-15% of that diaspora as customers while keeping India its core, serving 100M+ shoppers in a market where e-fashion penetration sits below 15%.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while emphasizing continued focus on deepening domestic leadership across fashion, beauty, and lifestyle for 100M+ Indian customers.