Myntra goes global with Singapore launch, targets Indian diaspora while doubling down on home market
CEO Nandita Sinha unveils Myntra Global's Singapore debut aimed at 650,000 resident Indians, with 30,000 pre-launch signups and a 12-15% consumer base target. India stays core, banking on sub-15% e-fashion penetration and Gen Z-led growth across a 100 million+ customer base.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core market with underpenetrated e-fashion and Gen Z-led growth potential.
Why this matters
Myntra's first overseas move follows domestic expansion, including winning master rights to manage Mango in India and curating 25 exclusive stores over five years, signaling parallel global and home-market bets.
Retail-brand signals steady at 2,286 over the past 90 days.