Myntra Goes Global with Singapore Launch, Targets Indian Diaspora While Holding Domestic Focus
Myntra Global launched in Singapore on May 19, targeting 650,000 resident Indians and aiming for a 12-15% user base. CEO Nandita Sinha reaffirms India as the core, chasing 100 million domestic customers amid sub-15% e-fashion penetration and Gen Z demand.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while affirming domestic focus to serve 100 million Indian customers amid low e-fashion penetration and Gen Z-driven demand.
Why this matters
Myntra's Singapore launch marks its first overseas push, following moves to deepen its India catalog by taking over Mango's India business and curating 25 stores over five years.
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