Myntra goes global with Singapore launch, targets 650,000-strong Indian diaspora
CEO Nandita Sinha launches Myntra Global on May 19, courting Indian expats in Singapore where 30,000 users pre-registered. The platform aims to capture 12-15% of the diaspora while doubling down on India's under-15%-penetrated e-fashion market and its 100 million-plus customer base.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reinforcing domestic leadership in India's underpenetrated e-fashion market and courting Gen Z aspirational shoppers.
Why this matters
Myntra's global push follows aggressive domestic expansion via master distribution deals, including running Mango across 25 omni-channel stores and managing Esprit's India business with 15 curated stores.
Retail-brand activity holds steady with 2,092 signals over the past 90 days.