Myntra goes global with Singapore launch, targeting Indian diaspora while defending home turf
Walmart-owned Myntra debuts Myntra Global in Singapore, aiming at the ~650,000-strong Indian community, with 30,000 users already onboard. CEO Nandita Sinha frames the move as diaspora-led expansion while reaffirming leadership in India's under-15% e-fashion market of 100M-plus customers.
Myntra CEO Nandita Sinha detailed the Walmart-owned platform's global foray via Myntra Global's Singapore launch, targeting the Indian diaspora, while reaffirming domestic leadership in India's underpenetrated e-fashion, beauty and lifestyle market.
Why this matters
The Walmart-owned platform's Singapore debut marks Myntra's first move beyond India, framed as diaspora-led expansion while it defends its home turf in a fast-growing e-fashion market.
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