Myntra goes global via Singapore, keeps India core in 100M-customer push
CEO Nandita Sinha details a dual strategy: Myntra Global debuts in Singapore targeting the 650,000-strong Indian diaspora, while the Walmart-owned platform deepens domestic dominance in an e-fashion market with under 15% penetration, eyeing 100 million-plus customers.
Myntra CEO Nandita Sinha outlined dual strategy of expanding globally—starting with Myntra Global's Singapore launch targeting the Indian diaspora—while deepening domestic leadership in India's underpenetrated e-fashion market, aiming for 100 million+ customers.
Why this matters
Myntra's global push follows strong domestic momentum, with EORS 24 logging a 1.3x first-time shopper jump and 55% of demand from non-metros, signaling deep India reach as it now courts the diaspora abroad.
Retail-company signals steady at 4,174 over the last 90 days.