My Organic Earth deploys Ganesha-shaped rat repellents to 200+ Latur farmers in sustainability push

D2C organic food brand My Organic Earth, under VJ Organic Farms, has partnered with INTO Creative to distribute Ganesha-shaped organic rat repellent idols to over 200 farmers in Latur. The campaign blends cultural symbolism with chemical-free pest control and is slated to scale nationally.

— Filed Fri, 15 May, 2026, 06:42 IST · Source Retail4Growth (HTML list) · Updated

My Organic Earth, a D2C organic food brand under VJ Organic Farms, partnered with INTO Creative on a campaign distributing Ganesha-shaped organic rat repellent idols to 200+ farmers in Latur, with plans to scale across India.