Mufti unveils '2.0' identity at PRC 2026, adds 30 new-format stores
Indian menswear brand Mufti used the PRC 2026 stage to debut a refreshed 'Mufti 2.0' retail identity, disclosing 30 new-format store openings since its last summit appearance. The move signals a wider modernization of footprint and in-store experience as legacy apparel players reposition against D2C and mall-led rivals.
Mufti unveiled its refreshed 'Mufti 2.0' retail identity at PRC 2026, announcing 30 new format stores opened since its last summit appearance, signaling a strategic modernization of its store footprint and customer experience in India.
Why this matters
Mufti is repositioning as a legacy menswear player against D2C and mall-led competitors, using PRC 2026 to formalize a 30-store rollout and a refreshed retail identity tied to in-store experience.
Store-opening signals holding steady at 292 over the last 90 days.