MR.D.I.Y. launches Adorea Beauty, its first cosmetics brand across 400+ stores
Value retailer MR.D.I.Y. India enters the beauty segment with Adorea Beauty, spanning ~200 color cosmetics and skincare products priced from Rs 45. The affordable range rolls out across 400+ stores nationwide, leveraging a network that reaches roughly 2 crore households.
Value retailer MR.D.I.Y. India launches Adorea Beauty, its first dedicated beauty brand, spanning ~200 affordable color cosmetics and skincare products priced from Rs 45, available across 400+ stores nationwide.
Why this matters
MR.D.I.Y. extends its value-retail model into beauty for the first time with Adorea Beauty, using its 400+ store footprint and mass household reach to target the affordable cosmetics segment.
Retail-brand activity holds steady with 2,659 signals in the last 90 days.