MoEngage Snaps Up US AI Startup Aampe To Power Agentic Marketing Ahead Of IPO
Indian SaaS major MoEngage has acquired San Francisco-based Aampe in an all-cash deal worth tens of millions, betting on agentic AI to deepen its martech stack. Swiggy already runs both platforms. The move follows MoEngage's reverse-flip to India and $180 Mn Series F as it sets up for a public listing.
Indian SaaS firm MoEngage acquired US-based AI startup Aampe in an all-cash deal worth tens of millions to scale agentic marketing. Swiggy already uses both platforms. MoEngage recently reverse-flipped to India ahead of a planned IPO.
Why this matters
Builds on MoEngage's reverse-flip to India and $180 Mn Series F, adding agentic AI capabilities to its martech stack used by Flipkart, Swiggy and Airtel as it preps for IPO.
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