Modi's toffee diplomacy hands Parle's Melody a viral global moment
PM Modi gifting Melody to Italy's PM Meloni triggered 8M+ views and a 166% search spike on Blinkit. Parle expects the buzz to lift domestic sales and exports across 100+ countries, where confectionery contributes ~5% of revenue (₹132 crore).
PM Modi gifting Melody to Italy's PM Meloni triggered 8M+ views and a 166% search spike on Blinkit. Parle expects the buzz to lift domestic sales and exports ac
The Hindu BusinessLine · 5/20/2026, 3:34:30 PM · Ask about this →