Modi's Melody gift to Meloni triggers Parle stockouts, global expansion play

PM Modi gifting Parle Melody toffees to Italian PM Meloni sparked a viral surge, draining Swiggy Instamart and Blinkit shelves. Parle is now plotting a 100-country rollout, building on 166% export growth since FY14 and toffee shipments scaling from ₹49.68 cr to ₹132 cr. Parle Industries hit a 5% upper circuit.

PM Modi gifting Parle Melody toffees to Italian PM Meloni sparked a viral surge, draining Swiggy Instamart and Blinkit shelves. Parle is now plotting a 100-coun

ET Small Business · 5/21/2026, 12:45:27 AM · Ask about this →

Parle Products + Blinkit + Melody + Parle Industries + Swiggy Instamart +